eBay Title Guide for UK Sellers 2026: Write Titles That Get Found

1. Use the space you are given

eBay titles can be up to 80 characters. Short titles leave search terms unused, so aim to use most of the space with words a buyer would genuinely type. Never pad it with repeated words, since that makes the listing look careless and does not help.

2. Put the most important words first

Buyers scan the start of a title and so does search. Lead with the brand and the product name, then add the details that separate your item from similar ones. A reliable order is:

1. Brand (for example the maker's name).
2. Product name and model exactly as printed on the item or box.
3. Key attributes: size, colour, capacity or material.
4. Condition or set details: boxed, bundle, pack of 2.

3. Match the words buyers search for

Think about how you would search for the item yourself. Use the common name rather than internal jargon. Type the start of your title into eBay's search box and look at the suggestions it offers, as they reflect what buyers are typing. Also look at the titles of similar listings that appear at the top of results for ideas on terms you may have missed.

4. Be accurate

Only include a brand, model or feature if it is true for your item. Misleading titles lead to returns, disputes and poor feedback. If an item is compatible with a brand rather than made by it, say so plainly, for example "for" before the brand name.

5. What to leave out

• Filler and hype: words like "amazing" or "L@@K" take up space and are not searched for.
• Repeated words: say it once.
• Odd symbols and capital letters throughout: they are harder to read.
• Details already in item specifics that add nothing new to the title.

6. Keep your item specifics in step

A title works together with the item specifics fields, not instead of them. If your title says black, the colour field should say black too. Matching information makes the listing easier to filter and easier to trust. Our item specifics guide covers the fields in detail, and our EAN and barcode guide covers product identifiers.

7. Test and refine

If a listing gets views but few sales, the title may be attracting the wrong buyers. If it gets few views, it may be missing key search terms. Change one thing at a time and give it a reasonable period before you judge the result, so you know what made the difference. Keep a note of the titles that work for each product type and reuse the pattern.

Title checklist

1. Is the brand and exact product name near the start?
2. Does it use close to 80 characters with real search words?
3. Is every word accurate for this item?
4. Have you removed filler, repeats and odd symbols?
5. Do the title and item specifics agree?