Seller guides
Free, practical guides written from inside a live UK eBay operation. New guides are added regularly.
NEW · JULY 2026
EANs and barcodes: the ranking signal most sellers skip
Why listings without product identifiers get buried, and how to fix hundreds efficiently.
\nJULY 2026Fashion size standards on eBay UK
Getting size specifics right so clothing appears in filtered searches.
\nJUNE 2026Volume pricing on eBay
Multi-buy discounts that lift average order value without wrecking margin.
\nJUNE 2026Buy It Now vs auction in 2026
Which format actually wins for UK sellers now, category by category.
\nJUNE 2026Variation listings done properly
One listing, many sizes and colours: the setup that concentrates sales history.
\nJUNE 2026Send offers to watchers, properly
Turning watchers into buyers without training them to wait for discounts.
\nJUNE 2026Combined postage that makes sense
Postage rules that raise basket size and keep feedback clean.
\nMAY 2026The complete item specifics guide
Every field that matters, and which ones actually move search ranking.
\nMAY 2026eBay selling tips for 2026
The fundamentals: account health, timing, photos and pricing.